Whereas Apple ought to current its new technology of linked watches earlier than the tip of the yr, the corporate Counterpoint Analysis has simply printed a examine on the world market within the second quarter of 2021. Unsurprisingly, the primary stays Apple, whose share market was 28%.
Benefiting from a 27% enhance in linked watch shipments (all manufacturers mixed), the Cupertino firm would even have crossed the 100 million person mark throughout this quarter.
“Apple’s ecosystem is seeing a better attachment fee because the model continues to supply enticing designs, well being options and associated companies that encompass it. Apple Watch’s person base crossed the 100 million mark for the primary time within the quarter resulted in June, capturing the lion’s share of the world’s smartwatch person base. “, feedback Sujeong Lim, senior analyst at Counterpoint. It additionally states that greater than half of Apple Watch customers are in the USA.
Opponents to observe carefully
But when the Apple Watch person base grows, Apple’s rivals must be watched carefully. In line with the identical examine, Apple’s market share fell barely in comparison with the second quarter of 2020. This drop is attributed to the intensification of competitors from Chinese language and Indian manufacturers. For his or her half, Samsung and Garming additionally noticed sturdy progress of 43% and 62% respectively.
Counterpoint additionally notes that the inexpensive rivals of the Apple Watch are promoting very nicely. Certainly, smartwatch shipments costing lower than $ 100 grew 547% within the second quarter.
And as well as, it’s to be anticipated that an increasing number of manufacturers have an interest on this class of merchandise. “Seeing the success of Apple Watch, an increasing number of OEMs have entered the smartwatch market with a comparatively much less superior working system, however comparable health and well being options and designs. trendy at inexpensive costs concentrating on tons of of thousands and thousands of potential customers worldwide. The pandemic has pushed shoppers to be extra well being acutely aware once more and options like SPO2 and coronary heart fee monitoring have trickled right down to the smartwatch phase beneath $ 100 ”, explains Sujeong Lim.
As well as, it must be remembered that this yr, Google’s working system has benefited from important enhancements. The Mountain View agency now advantages from the experience of Fitbit, a specialist in linked watches that it has purchased. As well as, Google and Samsung have determined to merge their Put on OS and Tizen OS working programs, with a view to mix the advantages.