Stories on LinkedIn are (already) over

Final June, LinkedIn was proud to announce the arrival in France of a model new function. in demand : the Tales. After Snapchat, Instagram, Messenger, Fb, WhatsApp and just lately YouTube, LinkedIn had certainly determined to stand up so far, by launching this format now identified to all, however which isn’t at all times a assure of success. On Twitter, for instance, the Fleets had solely very modest success, in order that the community withdrew the operate after only some months …

Tales flop (additionally) on LinkedIn

By adopting Tales, and thus taking an ever extra pronounced Fb facet, LinkedIn had sufficient to shake up a couple of of its loyal customers. Many individuals have greeted this function with a sure skepticism, and we now have to consider that the LinkedIn viewers is just not reduce out for Tales, since like on Twitter’s facet, the operate has flopped and the latter will likely be completely withdrawn. in the course of the month of September.


© LinkedIn

In growing Tales, we assumed that individuals would not need casual movies connected to their profile, and that this ephemeral facet would cut back the limitations folks really feel on the subject of posting.“Says Liz Li, Senior Product Supervisor at LinkedIn. “Seems, you need to create lasting movies that inform your skilled story in a extra private manner and that showcase each your persona and your experience.

Regardless of this failure, LinkedIn is just not giving up its ambition to combine extra movies into its community. Certainly, the agency intends to study from this mishap, to develop “a redesigned video expertise, even richer and extra conversational.”It stays to be seen now what the longer term performance imagined by the engineers at LinkedIn will likely be…