TikTok is about to launch a highly anticipated feature

The founding father of the specialised Geekout E-newsletter Matt Navarra makes use of a seize on his Twitter account offered as coming from the TikTok utility. We uncover a message entitled “Updates in your account” which speaks of the take a look at of a brand new performance of the social community:

“Add longer movies: you may add movies as much as 5 minutes lengthy out of your system. Be sure to are utilizing the newest model of TikTok earlier than trying to check the performance in your app or tiktok.com

TikTok modifications most video size to five minutes, even when it means wanting increasingly like YouTube

Traditionally TikTok is extra specialised briefly movies which are consumed with out interested by it. With time and the proliferation of influencers on the platform, the necessity to have the ability to provide longer movies has step by step been felt.

TikTok is extra about encouraging its customers to be glad. If vital, the identical influencers will publish their content material on different platforms reminiscent of YouTube. This implies not solely that TikTok would take part, by doing nothing, within the development of YouTube – but in addition that it dangers dropping a few of its customers within the medium and long run.

Nevertheless, this isn’t the primary time that TikTok has prolonged the utmost period of movies. In 2020 the platform began rolling out 3-minute movies. Earlier than generalizing the function in July 2021. For now solely sure customers ought to see a notification much like the one shared by Matt Navarra.

TikTok assessments its new options in a restricted approach over the course of a number of months. Nevertheless, we are able to anticipate TikTok to use the change to all accounts by summer season 2022 – just like the 3-minute video rollout schedule. Previously specializing in very quick movies, TikTok appears increasingly like different video streaming platforms.

Learn additionally – How does TikTok’s algorithm gas disinformation round Covid-19?

What do you consider this alteration? Are social networks proper or flawed to carry their functionalities nearer collectively? Share your opinion within the feedback.

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Par: TikTok Pte. Ltd.